Content analysis of O'Reilly's rhetoric finds spin to be a 'factor'
Commentator uses name-calling more than once every seven seconds in 'Talking Points Memo"
May 2, 2007
Editors: Additional data, charts and the full text of the study are available online here.
BLOOMINGTON, Ind. -- Bill O'Reilly may proclaim at the beginning of his program that viewers are entering the "No Spin Zone," but a new study by Indiana University media researchers found that the Fox News personality consistently paints certain people and groups as villains and others as victims to present the world, as he sees it, through political rhetoric.
The IU researchers found that O'Reilly called a person or a group a derogatory name once every 6.8 seconds, on average, or nearly nine times every minute during the editorials that open his program each night.
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