Sunday, August 17, 2008

The State of the Nation

The results of the new Pew Survey on News Consumption (taken every two years and released this afternoon) suggest that viewers of the "fake news" programs The Daily Show and The Colbert Report are more knowledgeable about current events (as judged by three test questions) than watchers of "real" cable news shows hosted by Lou Dobbs, Bill O'Reilly and Larry King, among others -- as well as average consumers of NBC, ABC, Fox News, CNN, C-SPAN and daily newspapers.

The national average for answering the three questions was only 18%. But 34% of The Colbert Report fans got them right, with 30% of The Daily Show viewers doing so - even though the two Comedy Central shows draw younger audiences which generally scored less well on the "test" than older viewers/readers.

The Pew Report observed: "The Colbert Report and The Daily Show are notable for having relatively well-informed audiences that are younger than the national average."

More after the click ...