The bottle looks beautiful. It sports an old-fashioned spring-top stopper. The red, diamond-shaped label features an elegant font. From a distance, the silhouetted landscape on the label looks exotic. It is, like all fine gourmet water, "bottled at source." Even the French name of the water suggests elegance: B'eau Pal.
But wait: B'eau Pal? That sounds rather familiar. You look at the label more carefully. The top of the label reads: "25 years of pollution." The picture on the label isn't an exotic location after all. It's...the Union Carbide plant in Bhopal, India that poisoned a half a million people and killed thousands back in 1984 when it accidentally released tons of methyl isocyanate.
B'eau Pal is the work of the Yes Men, the dynamic duo of disinformation. Five years ago, one of the pair, Andy Bichlbaum, appeared on BBC as a spokesman for Dow Chemical, which now owns Union Carbide, to announce that his company would provide $12 billion in medical care for the 120,000 victims of the Bhopal calamity and fully clean up the site. Dow lost $2 billion in market value in 20 minutes. That's how long it took before the hoax was exposed.
"We demonstrated what would happen if Dow did do the right thing in Bhopal," Bichlbaum told Foreign Policy In Focus (FPIF) senior analyst Mark Engler in Pranksters Fixing the World.
Read the rest after the click.