Fortune (Magazine)
There are a lot of unhappy lines in this recession, but this wasn't one of them. The people that snaked around Denny's restaurant in Avenel, N.J., may have been cold and wet, but no one was complaining as they stood in the snow, waiting for the restaurant chain to disprove the old myth that there's no such thing as a free lunch (or in this case, breakfast).
"A free meal in an economy like this? Heck yeah," said Joe Barrera, who waited in line with his wife Tuesday to take Denny's up on its offer of an on-the-house Grand Slam breakfast. The two go to Denny's a couple of times a year, but that may change. "I'd give them my loyalty if they did this every once in a while," he said.
By the time the couple got in line at 9:15 a.m., manager Sam Kaul estimated that almost 300 people already had been served. Normally he would have seen between 25 and 30 customers at that point in the morning.
... read the rest in Fortune after the click.
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